Privacy policy

Last Updated: February 20, 2026
Effective Date: October 1, 2024

Your Privacy Matters to Us

At Vyve, we're committed to protecting your privacy and being transparent about how we collect and use your information. We know trust is earned, and we take that responsibility seriously.

This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, make a purchase, or communicate with us. We've written this policy to be as clear and straightforward as possible.

If you have any questions after reading this policy, please don't hesitate to contact us at support@vyveco.com. We're here to help.

Introduction

Vyve ("we," "us," or "our") operates this store and website at vyveco.com, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Vyve is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Categories of Personal Information

Contact Details

  • Name, address, billing address, shipping address
  • Phone number and email address
  • Account username and password

Financial Information

  • Credit card, debit card, and financial account numbers
  • Payment card information and financial account information
  • Transaction details, form of payment, payment confirmation and other payment details

Account Information

  • Username, password, security questions
  • Preferences, settings, and account history
  • Order history and wishlist items

Subscription Information

  • Subscription plan details and billing frequency
  • Auto-renewal preferences and payment methods
  • Subscription start dates, renewal dates, and cancellation dates
  • Subscription modification history and preferences

Transaction Information

  • Items you view, put in your cart, add to your wishlist, or purchase
  • Returns, exchanges, cancellations, and refunds
  • Past transactions and purchase history
  • Store credit balance and redemption history

Communications with Us

  • Information you include in communications with us
  • Customer support inquiries and correspondence
  • Product reviews and feedback
  • Survey responses

Device Information

  • Information about your device, browser, or network connection
  • IP address and other unique identifiers
  • Operating system and device type

Usage Information

  • Information regarding your interaction with the Services
  • How and when you interact with or navigate the Services
  • Pages visited, links clicked, and time spent on pages
  • Search queries and browsing behavior

Marketing and Preferences

  • Marketing preferences and communication preferences
  • Interests and product preferences based on browsing behavior
  • Response to marketing campaigns

Personal Information Sources

We may collect personal information from the following sources:

Directly from You

  • When you create an account or make a purchase
  • When you visit or use the Services
  • When you communicate with us via email, phone, or chat
  • When you subscribe to our newsletter or marketing communications
  • When you participate in surveys, contests, or promotions
  • When you leave product reviews or testimonials
  • When you sign up for or manage a subscription

Automatically Through the Services

  • From your device when you use our products or services or visit our websites
  • Through the use of cookies and similar technologies
  • Through analytics and tracking technologies

From Our Service Providers

  • When we engage them to enable certain technology
  • When they collect or process your personal information on our behalf
  • Payment processors, shipping carriers, and fulfillment partners
  • Subscription management platforms

From Our Partners or Other Third Parties

  • Social media platforms (when you interact with our social media pages)
  • Advertising networks and marketing partners
  • Data analytics providers
  • Public databases and sources

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

1. Provide, Tailor, and Improve the Services

We use your personal information to:

  • Provide you with the Services and perform our contract with you
  • Process your payments and financial transactions
  • Fulfill your orders and arrange for shipping
  • Remember your preferences and items you are interested in
  • Send notifications related to your account and orders
  • Process purchases, returns, exchanges or other transactions
  • Create, maintain and otherwise manage your account
  • Manage subscriptions, including processing auto-renewals and cancellations
  • Facilitate returns and exchanges
  • Enable you to post reviews and interact with our community
  • Create a customized shopping experience for you
  • Recommend products related to your purchases and browsing history
  • Better tailor and improve the Services based on your feedback and usage

2. Marketing and Advertising

We use your personal information to:

  • Send marketing, advertising and promotional communications by email, text message or postal mail
  • Show you online advertisements for products or services on the Services or other websites
  • Personalize marketing messages based on items you previously purchased or added to your cart
  • Target advertising based on your activity on the Services and other websites
  • Measure the effectiveness of our marketing campaigns
  • Conduct market research and analyze customer trends
  • Send subscription-related promotions and upgrade opportunities

3. Security and Fraud Prevention

We use your personal information to:

  • Authenticate your account and verify your identity
  • Provide a secure payment and shopping experience
  • Detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity
  • Protect public safety and secure our services
  • Prevent unauthorized access to accounts
  • Comply with security requirements and industry standards
  • Monitor for unauthorized subscription access or payment fraud

Security Note: If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.

4. Communicating with You

We use your personal information to:

  • Provide you with customer support and respond to your inquiries
  • Send you important updates about your orders, account, subscriptions, or our policies
  • Be responsive to you and maintain our business relationship with you
  • Process and respond to your requests, questions, and feedback
  • Notify you about changes to the Services
  • Send subscription renewal reminders and billing notifications

5. Legal Reasons

We use your personal information to:

  • Comply with applicable law or respond to valid legal process
  • Respond to requests from law enforcement or government agencies
  • Investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings
  • Enforce or investigate potential violations of our terms or policies
  • Protect our rights, property, or safety and the rights, property, or safety of our users or others

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

Service Providers and Vendors

We share your personal information with:

  • Shopify - Our e-commerce platform provider
  • Payment processors - To process your payments securely
  • Shipping carriers - To fulfill and deliver your orders (USPS, UPS, FedEx, etc.)
  • Subscription management platforms - To manage recurring billing and subscriptions
  • IT service providers - For cloud storage, data analytics, and IT management
  • Customer support platforms - To provide customer service
  • Email service providers - To send you communications
  • Fulfillment partners - To prepare and ship your orders

Business and Marketing Partners

We share your personal information with:

  • Marketing service providers to deliver targeted advertising
  • Analytics providers to understand how customers use our Services
  • Social media platforms for advertising purposes
  • Third-party advertising networks

We use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices.

Your Rights: Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt out by contacting us at support@vyveco.com.

With Your Consent or Direction

We share your personal information:

  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties
  • When you use social media widgets or login integrations
  • When you choose to share reviews or testimonials publicly
  • When you participate in surveys or contests that involve third parties

Corporate Affiliates

We may share your personal information with our affiliates or otherwise within our corporate group for business purposes consistent with this Privacy Policy.

Business Transactions

We may share your personal information:

  • In connection with a business transaction such as a merger, acquisition, bankruptcy, or sale of assets
  • With prospective buyers or investors in due diligence processes

Legal Obligations

We may share your personal information:

  • To comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests)
  • To enforce any applicable terms of service or policies
  • To protect or defend the Services, our rights, and the rights of our users or others
  • To investigate potential fraud or policy violations

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify.

In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have:

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your use of the Services and to personalize your experience.

What Are Cookies?

Cookies are small data files that are placed on your device when you visit a website. They help websites remember your preferences and recognize you on return visits.

Types of Cookies We Use

Essential Cookies

  • Required for the Services to function properly
  • Enable core functionality like security, account access, and shopping cart

Performance and Analytics Cookies

  • Help us understand how visitors use the Services
  • Collect information about which pages are visited most often
  • Help us improve the Services

Functionality Cookies

  • Remember your preferences and settings
  • Personalize your experience on the Services
  • Remember items in your shopping cart

Advertising and Marketing Cookies

  • Used to deliver relevant advertisements
  • Track the effectiveness of marketing campaigns
  • Limit the number of times you see an advertisement

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can:

  • Block all cookies
  • Accept only certain cookies
  • Delete cookies after you close your browser

Note: Blocking or deleting cookies may impact your ability to use certain features of the Services.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party.

Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children under the age of 18, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction.

If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Security Measures

We implement reasonable technical, administrative, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:

  • Secure Socket Layer (SSL) encryption for data transmission
  • Secure servers and data centers
  • Access controls and authentication measures
  • Regular security assessments and updates
  • Employee training on data security practices
  • Encrypted storage of payment information
  • Multi-factor authentication options

Important Security Notice: Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

Data Retention

How long we retain your personal information depends on different factors, such as:

  • Whether we need the information to maintain your account
  • Whether we need the information to provide you with Services
  • Our legal obligations to retain certain records
  • Whether we need the information to resolve disputes or enforce contracts and policies
  • Industry standards and best practices

Typical Retention Periods

Data Type Retention Period
Account Information Life of account, plus 60 days after closure
Transaction Records 7 years for tax and legal compliance
Subscription Data Life of subscription, plus 3 years after cancellation
Marketing Data Until opt-out or no legitimate business need
Support Communications 3 years after last interaction
Store Credit Records 7 years or until fully redeemed

You may request deletion of your personal information at any time by contacting us at support@vyveco.com, subject to certain legal exceptions.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Right to Access / Know

You may have a right to request access to personal information that we hold about you, including:

  • Categories of personal information we collect
  • Sources of personal information
  • Purposes for collecting and using personal information
  • Categories of third parties with whom we share personal information

Right to Delete

You may have a right to request that we delete personal information we maintain about you, subject to certain exceptions (e.g., to complete transactions, comply with legal obligations, or exercise legal claims).

Right to Correct

You may have a right to request that we correct inaccurate personal information we maintain about you.

Right of Portability

You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

Right to Opt Out of Sale or Sharing for Targeted Advertising

Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws.

To opt out, contact us at support@vyveco.com.

Global Privacy Control: Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well.

To learn more about Global Privacy Control, visit https://globalprivacycontrol.org/

Note: Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.

Managing Communication Preferences

We may send you promotional emails, and you may opt out of receiving these at any time by:

  • Using the unsubscribe option displayed in our emails to you
  • Updating your preferences in your account settings
  • Contacting us at support@vyveco.com

Important: If you opt out of promotional emails, we may still send you non-promotional emails, such as:

  • Order confirmations and shipping notifications
  • Subscription renewal reminders and billing notifications
  • Account-related communications
  • Customer service responses
  • Legally required notices

Additional Rights for UK and EEA Residents

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

Objection to Processing and Restriction of Processing

You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.

Withdrawal of Consent

  • Where we rely on consent to process your personal information, you have the right to withdraw this consent
  • If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal

How to Exercise Your Rights

You may exercise any of these rights:

  • Where indicated on the Services
  • By contacting us at support@vyveco.com
  • Through your account settings (for certain preferences)

Important Information

  • We will not discriminate against you for exercising any of these rights
  • We may need to verify your identity before we can process your requests, as permitted or required under applicable law
  • In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights
  • Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us
  • We will respond to your request in a timely manner as required under applicable law (typically within 30-45 days)

To learn more about how Shopify uses your personal information and any rights you may have:
Visit https://privacy.shopify.com/en

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. We want to resolve any concerns you may have.

Depending on where you live, you may have the right to:

  • Appeal our decision by contacting us using the contact details set out below
  • Lodge your complaint with your local data protection authority

For the EEA: You can find a list of the responsible data protection supervisory authorities here: https://edpb.europa.eu/about-edpb/about-edpb/members_en

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in, including to:

  • The United States
  • Other countries where our service providers operate

Data Transfer Mechanisms

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like:

  • The European Commission's Standard Contractual Clauses
  • Any equivalent contracts issued by the relevant competent authority of the UK, as relevant
  • Countries that have been determined to provide an adequate level of protection

We take appropriate measures to ensure that your personal information remains protected in accordance with this Privacy Policy when transferred internationally.

California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Right to Know

You have the right to request that we disclose what personal information we collect, use, disclose, and sell.

Right to Delete

You have the right to request deletion of your personal information, subject to certain exceptions.

Right to Correct

You have the right to request correction of inaccurate personal information.

Right to Opt-Out

You have the right to opt out of the sale or sharing of your personal information.

Right to Limit

You have the right to limit the use and disclosure of sensitive personal information.

Right to Non-Discrimination

You have the right not to receive discriminatory treatment for exercising your CCPA/CPRA rights.

To exercise these rights, contact us at support@vyveco.com

Shine the Light

California residents may also request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, contact us at support@vyveco.com.

Additional State-Specific Disclosures

Nevada Residents

Nevada residents have the right to opt out of the sale of certain personal information to third parties. We do not currently sell personal information as defined under Nevada law. However, if you are a Nevada resident and would like to make such a request, contact us at support@vyveco.com.

Virginia, Colorado, Connecticut, and Utah Residents

If you are a resident of Virginia, Colorado, Connecticut, or Utah, you have rights similar to those described in the California Privacy Rights section, including rights to access, delete, correct, and opt out of certain data practices. To exercise these rights, contact us at support@vyveco.com.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons.

When we make changes, we will:

  • Post the revised Privacy Policy on this website
  • Update the "Last Updated" date at the top of this Privacy Policy
  • Provide notice as required by applicable law

Material Changes

If we make material changes to this Privacy Policy, we will provide prominent notice by:

  • Posting a notice on our website
  • Sending you an email notification (if you have provided us with your email address)

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

Contact Information

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:

Email: support@vyveco.com

Mailing Address:
Vyve
1025 N Todd Ave
Azusa, CA 91702
USA

Response Time: We aim to respond to all inquiries within 48 business hours (Monday - Friday, 9:00 AM - 5:00 PM EST)

For the purpose of applicable data protection laws, we are the data controller of your personal information.

Final Note

By using the Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your personal information as described herein.

We appreciate your trust in Vyve, and we're committed to protecting your privacy every step of the way.

END OF PRIVACY POLICY

Last Updated: February 20, 2026
Effective Date: October 1, 2024